Pharmaceutical companies into the drug store market share "cake"
It is understood that related to sideline the past few years into the Pharmaceutical companies Have reaped good results: Wong Lo Kat herbal tea granules, Guangdong Pharmaceutical Sell Is over 100 million yuan, annual sales of Wong Lo Kat drinks are also more than 200 million yuan; short period of 3 years Yunnanbaiyao Toothpaste toothpaste industry has done a 300 million yuan in the market. One of the pharmaceutical companies into the Japanese leader said ambitious: the next few years, drug and cosmetic products will be able to sell billions of dollars to achieve the goal, this is based on China's rapid economic development and related industries gushing-type measure of growth. September 2008, Kunming flame Pharmaceutical (Group) Co., Ltd. officially announced its official 12 flavor cosmeceutical product market, its products are sold on the market full swing. From the market until now has been a year, why should the group flame into the daily chemical industry? The current sales of 12 products taste like? We interviewed the flame pharmaceutical company executive director, Mr. Vice President, Blue Lei.
Internal and external factors forced the pharmaceutical companies into other industries
The development of things is always the cause of their deep, philosophical put the reasons into internal and external causes, Blue Lei, explained to reporters: pharmaceutical companies and diverse, entering a number of related industries, the internal cause is the medical This year the overall market changes and adjustments in its level of profits are falling, leading many Pharmaceutical Industry More ways to find new profit growth point, the torch in June 2007 the official stock exchange listing in the United States, as a public company, investors pressure the company's performance is very large, so we step up efforts in the medical field in addition to , but also extend the product line, enter Traditional Chinese medicine Drug and cosmetic products in order to bring greater benefits for the enterprise. As for external factors, the pharmaceutical companies into the cosmetic industry, not new, and before there are many pharmaceutical companies try to enter other sectors of water, and obtained good results, why is everyone so keen to do so, the reason is that channel With the large number of shops booming cosmeceutical, pharmaceutical industry and daily chemical industry, the channel is through, the future of these two industries will be integrated and cross-sales channels together, but now the torch is to implement the dual channel strategy group, which is OTC cosmetic line channel + channels, two channels to develop the market.
Flame Group currently does not cut into the days of complete line of makeup products of 12 Chinese herb medicine market has not completely abandoned, its essence is a Chinese cosmetics company with flame background consistent with the Group since the Group in the Chinese torch R & D has a strong advantage. September 8, 2007, the torch 12, an official flavor products to more than 300 major pharmacies nationwide rollout, January 1, 2008, 12 flavor products Advertisement CCTV eight sets official visit, at present, we are concentrating on the recruitment channel distributors, end this month, has completed the construction of more than 400 counters planned to be completed in September this year, 2,500 sales outlets in the building, including 1500 counters and over 1000 product is the construction of aircraft.
Changing the operating concept of strengthening the sense of service
About pharmaceutical companies into the cosmetic industry, pharmaceutical companies or the Blue Lei that has many advantages: first, pharmaceutical companies in the new R & D has many highly educated people and high-tech laboratories, and the traditional Japanese enterprise R & D more than advantage is obvious; Second, pharmaceutical companies have advantages of production conditions, according to the state's strict rules on pharmaceutical companies, pharmaceutical companies manufacturing conditions must meet GMP standards strictly, so the production quality management standards makes the production of pharmaceutical companies in product quality advantages very prominent in the production of flame products of 12 flavors, and we used Drugs Production model to carry out animal experiments and skin testing, strict to ensure the effectiveness of products and quality; Finally, because the torch on Chinese use of the Group have unique knowledge of our products in the safety, efficacy, effect on use than much stronger traditional cosmetics company.
Blue Lei said: pharmaceutical companies from producing drugs to the production of cosmetics, a great need to make the change on management ideas: First of all, drugs is a very rational product, which is used to save lives, and emphasizes the safety and Efficacy, and cosmetics are not a daily necessity, it is a very emotional product, is supposed to satisfy the psychological needs of consumers, so when the pharmaceutical companies cut into the cosmetic industry, the necessary cosmetic products using business thinking to enterprises;
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